“All Freds do ordinary work. Why? Because that’s the only kind of work there is. A physicist may do work that seems exotic to you, but to the physicist it is merely a series of ordinary tasks, done day after day, week after week.
“All any of us have are ordinary days and ordinary work. But we have a choice about how we will do that work. If we commit to an attitude of service and excellence, our ordinary tasks will become extraordinary. It’s only when we allow our work to become monotonous that it is truly ordinary.
“All Freds have the same raw material time, effort, and talent. Those are the building blocks for creating the extraordinary. The magic isn’t in the materials but in how the materials are used.” – Mark Sanborn in Fred 2.0: New ideas on how to keep delivering extraordinary results.
We all have systems in which we do our work. It is the going above and beyond when we are doing ordinary work where we can be extraordinary.
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